Death due to 'Nutella', Israel plans to reform food label

The Italian chocolate maker Ferrero Rocher's major bread spread brand "Nutella" had never earlier been in the limelight for the mishappening as it is facing these days in Israel.

Headlines about a 26-year-old woman with a nut allergy recently dying from eating Nutella at a Tel Aviv restaurant have been a popular topic of conversation over the past couple of weeks in Israel.
Chen Efrat’s death has been a stark reminder to Israelis of the gravity — and sometimes, fatal nature — of food allergies. Health authorities have begun to raise awarenessof the prevalence of food allergies and to try to get people to take the issue more seriously. Efrat had reportedly asked the restaurant’s waitress repeatedly to check whether the chocolate spread in the Belgian waffle desert she had ordered was Nutella or not, and she was assured that it was not — when, in fact, it was. After being rushed to a hospital, she died several days later. Her parents have just filed a NIS 5.5 million suit against the restaurant.

Increasing allergy awareness is not an easy task in a country where Bamba, corn puffs covered in peanut butter (the product is 49% peanuts), are fed to almost all babies as soon as they can chew. However, Israel’s Ministry of Health has already made progress in terms of food labeling. Currently, labeling regulations require that products list allergy-triggering ingredients such as milk, nuts, soy, eggs, sesame and gluten after the words “contains” or “may contain.” Since Efrat’s death, it was announced that steps are now being taken by the government to move toward even clearer and more noticeable allergy warnings similar to those used in Europe, the U.S. and Australia.

There are no plans at this time for the Ministry of Health to require restaurants to list allergy-inducing ingredients on their menus, but there is talk of producing a guide for food allergy sufferers to non-packaged foods (such as those purchased in restaurants, cafes and open-air markets).

Among Israelis, there are differing opinions about how specific and far-reaching food-allergies regulations and protocols should be. Jen Maidenberg, an American immigrant to Israel with one child allergic to nuts and another allergic to sesame, wrote in a blog post for the Jerusalem Post last week that food labeling in Israel needs to be accurate and differentiate between “contains” and “prepared on equipment with.” She wrote that currently, “manufacturers slap everything with a ‘May contain traces of nuts, sesame, or gluten’ label in order to avoid liability issues, leaving our food allergic children with no true concept of what they can and cannot eat from the packaged food selection.”

Maidenberg also wrote that her children do not go anywhere without their EpiPen, but that, unfortunately, she continues to find a lackadaisical attitude among teachers and counselors and that schools are not staffed with people trained to help administer the life-saving medication, if needed. Last week, an Israeli food allergies advocacy and education non-profit organization called Yahel called for the inclusion of EpiPens in all first aid kits in public places, especially restaurants.

While Israel may not be as advanced as other countries in terms of food allergy awareness, many here point out that things have come a long way, and that for some food allergy sufferers, living in Israel is actually an advantage. Ancil Zeitak is an older adult who developed a serious allergy to the milk protein about 20 years ago. He finds it generally easy to avoid milk due to the almost universal awareness here of the rules of kashrut that separate milk and meat (he looks for pareve labels). When he doesn’t buy kosher products or eat in kosher establishments, his rule of thumb is “If it looks white, don’t eat it.”

Melissa Ser, who directs the Ramah Jerusalem Day Camp, says that she perceives a greater awareness among younger generations. “But members of older generations think they can just give kids food without first asking about allergies or checking with parents,” she pointed out.

Ser’s impression, based on her personal experience working with kids, is that there seems — at least anecdotally — to be a lower per capita rate of food allergies in Israel as compared to America. She thinks it might be attributable to parents’ exposing their children to all foods, including ones known to cause allergies, from a very young age.

Aviad Stier, a father with young children in Herzliya, has found the Ministry of Health’s pediatric guidelines in this regard confusing. When his five-year-old son was born, he was told to wait until the baby was six months old to expose him to some foods, and until a year for others. But when his daughter was born a few years later, he was instructed to give her everything from the moment she began eating solids at around four months (with the exception of honey).

He’s grateful that, so far, his kids are allergy-free, and he hopes they stay that way.

Nestlé celebrates 125 years of its Maggi brand liquid seasoning

Nestlé celebrates 125 years of its Maggi brand liquid seasoning in Germany by transforming a historic castle tower into the world’s biggest ‘bottle’ of the product.

The Company unveiled a giant poster of the iconic condiment at Kronberg Castle, near Frankfurt – which is on display from now until September – as the first in a series of special anniversary events.

The poster, wrapped around the castle’s tower, has the first ever Maggi Würze bottle design from 1886 printed on one side and the current bottle design on the other.

The image is a reference to the local tradition of describing the structure as the ‘Maggi bottle’, due to its apparent similarity in shape.

Ingo Schaefer, Marketing and Communications Manager for Maggi in Germany, explained why the brand chose to begin its 125 year celebrations at Kronberg Castle.

He said: “Germany is the biggest market in Europe for Maggi Würze, with around 19 million bottles sold here every year.

“The Maggi bottle not only has a traditional place in German food culture, but as the local nickname for the Kronberg Castle tower shows, it also has an affectionate place in German people’s imaginations.”

Furthermore, the poster installation at Kronberg Castle covers essential renovation work currently taking place on the building, which is being sponsored by Nestlé.

Mr Schaefer continued: “We wanted to launch our 125 year anniversary celebrations for the product by supporting a regionally important redevelopment project.”

In addition, the poster is accompanied by an exhibition which will also remain in place until September, revealing how Maggi Würze was introduced to Germany in 1887 and quickly became synonymous with contemporary cooking.

The ‘History of Taste’ presents a selection of items from Nestlé Germany’s main Maggi production factory in Singen, in the south of the country, as well as a variety of advertising posters through the years.

It features work from German artists - such as the Frankfurt-based Thomas Bayrle - who have used the bottle as a model for drawings, diagrams and oil paintings.

Other special anniversary events planned in Germany include the release of a series of limited edition Maggi Würze bottles later this year.

A brief history of Maggi

In Switzerland, in 1882, at the request of the Swiss Public Welfare Society, miller Julius Maggi began his research into how to create a nutritious vegetable food product for working families that was inexpensive and quick to prepare.

In 1884, his ‘Leguminose Maggi’ - a powdered mix of dried legumes and pulses, prepared as a thick broth - and his instant pea and bean soups, were introduced to and marketed in Switzerland for the first time.

They helped to establish Maggi & Company as a pioneer of nutritious but convenient food products.

Over the next two years, Mr Maggi continued to improve his Leguminose Maggi product, which by 1886 resulted in the launch of soup mixes. A year later, there were 22 different varieties of Maggi brand soup mixes on the market.

Also in 1886, the company launched Maggi liquid seasoning, a dark-coloured, vegetable protein-based sauce designed to bring extra taste to meals.

Sold as an affordable alternative to meat extract, the product was introduced to Germany 12 months later, where it soon became a familiar addition to people’s dining tables.

Nestlé acquired the Maggi company in 1947. Today, the brand offers around 300 different products, including instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles in a variety of countries around the world.

Cadbury on a social mission

Cadbury, the British confectionery company, owned by the FMCG giant Kraft foods is on a social mission and helping the poverty stricken African nations.




As part of its social intervention programme, Cadbury Cocoa Partnership has presented 10,000 household solar lanterns worth about $600.00 to about 160 cocoa communities in the Asunafo North, Amansie Central and West among others, at a ceremony in Tema.

The Cadbury Cocoa Partnership is a partnership between identified cocoa producing communities, Cadbury Ghana Limited now Kraft Foods, Ghana Cocoa Board, World Vision Ghana, Care International and Voluntary Service Organisation (VSO).

Speaking at the presentation ceremony, Mrs Yaa Peprah Amekudzi of the Programme Coordination Unit of Cadbury Cocoa Partnership said the solar energy project intervention is a response to the prioritized needs of the community partners for renewable energy. She said, the project is aimed at providing solar power or light to communities to aid them in their activities.

According to her, there are many cocoa communities without electricity and this limits their study, recreation periods among others. ‘’Therefore the provision of these solar lanterns would increase the study hours of the school pupils, improve their academic performance and also aid teachers to prepare better to impart knowledge’’, she assured.

She mentioned that, the intervention would also boost economic activities of farmers who are engaged in other businesses in the evenings.

The choice of solar lantern is motivated by Cadbury’s contribution to renewable energy, she added.
Mrs Amekudzi hinted that, in addition to the household lanterns, the Partnership is supplying and installing solar panels at the cost of GH¢1,305,000.00 in 22 Basic Schools in rural communities for the improvement of academic performance and also powering the storage of medication and medical instruments to ensure improved health delivery. She added that the solar panel project which is being funded by Cadbury Dairy Milk when completed would provide energy to food processing units to enable women in the identified communities process farm produce in an improved and more efficient manner.

On his part, the Managing Director of Cadbury Ghana & French West Africa, Mr James Boateng, added that, ‘’this presentation of Solar Equipment is another ground breaking initiative in our company’s effort to meet its social contract.’’

He added that, other interventions of the partnership such as provision of bicycles, wells, extension services are already benefitting cocoa communities tremendously.

Low profit for Dunkin' Brands

 Dunkin’ Brands Group Inc., the Canton-based parent company of the Dunkin’ Donuts and Baskin-Robbins chains, said its second-quarter net income was $17.2 million compared with $17.3 million for the second quarter of 2010.

The company said its current emphasis is on “operational excellence” and expansion.

Global system-wide sales for the second quarter rose 6.9 percent from a year ago, the company said in a press release. And same-store sales, an important retail metric that measures sales at stores open at least a year, were up 3.2 percent at the company’s US stores.

Second-quarter revenues that went to the parent company were $157 million, up from $150.4 million a year ago, Dunkin’ Brands said.

Last week, Dunkin’ Brands sold a piece of the company in an initial public stock offering. On the first day of trading, shares soared 46 percent above the initial public offering price. On that first day of trading, shares closed at $27.85, up from the $19 IPO price, and the company sold 22.3 million shares raising $422.8 million. A trio of private equity firms - Bain Capital Partners, Thomas H. Lee Partners of Boston, and Carlyle Group of Washington, D.C. - bought Dunkin’ for $2.4 billion six years ago. Each of the firms retains a 26.1 percent controlling interest in Dunkin’ Brands. (To read a Globe story about Dunkin’s IPO, please click here.)

Today’s press release included a statement from Neil Moses, Dunkin’s chief financial officer.

“Since the first of the year, we have significantly increased the strength of our balance sheet, and after the completion of our initial public offering, have reduced our annual interest expense by 50 percent to approximately $60 million through a combination of debt retirement, restructuring, and repricing. This financing activity resulted in non-recurring charges which impacted year-to-date net income,” Moses said. “The performance of the business in the second quarter demonstrates the strength of our business model and the integrity of our platform for future growth.”

Dunkin’ Brands added that its franchisees and licensees opened 140 net new Dunkin’ Donuts and Baskin-Robbins locations on a global basis during the quarter, increasing Dunkin’ Brands total points of distribution to 16,427 at the end of the second quarter.

Beckham brand aims to slim waterloo

Herbalife the USA founded nutritional and weight management product providers are moving their targets to the city of Liverpool. Now in over 70 countries the range has become very much the product of choice for millions across the globe. With a range including the likes of multivitamins, herbal teas, isotonic drinks and even now including skincare. It has now arrived on South Road- Waterloo at ‘energie Fitness Club.’

The brand is supported and taken in the USA by global superstar David Beckham and his team at LA Galaxy as well as the likes of FC Barcelona where it is the club’s Official Nutrition Sponsor and the also the individual sponsor of the world’s number one player, Lionel Messi. With this in mind the brand now aims to target the region of Liverpool through their top Personal Wellness Coach Phil Mylotte. Phil commented “We have started to get involved in certain gyms in the region and that has been great for our brand. We have identified ‘energie fitness club’ in Waterloo as a great partner as they offer on-going support, guidance and motivation to all members. Nutrition is a huge part of this and the team at ‘energie’ are aware of the importance of this, so we look forward to helping members where we can.” Dave Connor the franchisee at énergie – Waterloo commented “Our average member’s age is 42, and over 70% of our members have never used a fitness club before. We have also set up every Tuesday evening a community weight loss challenge, so help motivate people in the area to live a more active lifestyle. Anyone is welcome to call in.”

Vemma undergoes rebranding

 Vemma has updated the Verve brand packaging to better align with the company's modern, premium and healthy look and feel. Rebranding projects included both Verve Energy Drink and Verve Energy Shot.
After four successful years and the sale of 24 million cans, Verve Energy Drink remains the same popular, great-tasting product it has been since its inception - now with a fresh packaging makeover for both low natural sugar and sugar-free varieties. In addition, Verve Sugar Free was renamed Verve Zero Sugar, a more desirable and modern term as indicated by market research and Vemma Brand Partner feedback. The new Verve Energy Drink can designs will debut in September.
In addition to packaging updates, Verve Energy Shot underwent a reformulation. Enhancements to the product include:

• One low-carb formula to replace the regular and sugar-free varieties
• A sleek 2-oz. serving size
• A revolutionary new flavor
• Increased natural caffeine to 160 mg, which is about the amount found in 2 cups of coffee
• A 24-bottle Fridge Brick® box to replace the 12-bottle display box
• A QR code on the label and packaging that links to the Verve Energy Shot web page for improved marketing capabilities
• A clean, fresh, and predominantly white design that signifies healthy energy

The new Verve Energy Shot will launch in the United States, Australia, New Zealand and Japan on August 1.
Vemma Brand Partners were an integral part of the rebranding efforts. The company conducted Social Media campaigns to solicit feedback from among its 23,600 Facebook® fans. Brand Partners were asked to choose their favorite of five design options and provide feedback about the rebranding efforts. The result is a bright, fresh and healthy look that reflects the brand's core values.
About Vemma
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every day, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. Vemma wellness products, coupled with the company's rewarding business opportunity, help people live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona, and distributes its products through a global network of Independent Brand Partners operating in more than 50 countries.

GSK new eco drive

The recycling fundraiser, dubbed The Aquafresh oral care Brigade, encourages children and youth groups to collect and recycle old toothbrushes and toothpaste tubes, which cannot normally be recycled.

The consumer healthcare firm is working in partnership with upcycling company TerraCycle that will then create products such as pencil cases and pen holders out of the materials.

GSK, the leading FMCG company is on a new drive and innovative drive where they are are targetting kids.

GSK claims it is the first scheme of its kind in Europe and aims to teach children about resource conservation and recycling at the same time as oral hygiene.

For every product sent to TerraCycle children earn two points which can be redeemed towards charitable gifts for the school of charity of their choice.

The initiative will be supported by a PR campaign targeting national press, educational, women’s interest and parenting titles to drive awareness and encourage participation.

Rachel Deans, Aquafresh group brand director, says: “By encouraging good eco-habits at a young age, we can instill a lifelong drive to be more sustainable and responsible and by using familiar packaging like toothpaste tubes and toothbrushes, children can more easily understand the results of their actions.”

Nestlé's loss Hsu Fu Chi's gain

A fund advised by Baring Private Equity Asia (BPEA) stands to make a substantial gain on its investment in Chinese confectionary company Hsu Fu Chi after Nestle tabled an offer of $1.7 billion for a 60% stake in the company. The size of the deal, which values the Chinese firm at $2.8 billion, is further proof that Nestle is committed to its goal of deriving 45% of sales from emerging markets in the next 10 years.
Hsu Fu Chi is best known for its Sachima breakfast bar and Chinese New Year candies, but also manufactures a range of candy, cereal-based snacks, cakes and traditional Chinese snacks. The company operates four factories and employs 16,000 people, but Nestle is probably most interested in its 17,000-plus sales outlets and 120-plus sales offices. This would allow the foreign company to substantially increase its China footprint.
Under the proposed deal, Nestle would buy a 43.53% stake held by a collection of shareholders, including Baring Private Equity and Arisaig Partners, at S$4.35 per share, an 8.7% premium over the July 1 closing price. It would then purchase a 16.48% interest owned by the Hsu family for the same price, leaving the family with a 40% stake. The company would be de-listed from the Singapore Stock Exchange and operate as a joint venture.
The agreement would still require approval from China’s Ministry of Commerce as well as Cayman Island courts, where Hsu Fu Chi is incorporated, and company shareholders. A Hsu Fu Chi spokeswoman said that, even if the shareholders agree to a delisting, the plan would fall through without support from Chinese regulators.
“Nestle’s transaction represents an excellent opportunity for Hsu Fu Chi’s shareholders to realize the full value of their investment,” Jean Eric Salata, Baring’s founding chairman and CEO, told AVCJ. He added that Baring, which has enjoyed a strong relationship with Hsu Fu Chi since its investment two years ago, fully supports the Nestle transaction.
Baring originally invested in the company in late 2009, taking an approximate 16.5% shareholding. Gordon Shaw, managing director of Baring’s Shanghai office, told AVCJ last year that the private equity firm “took advantage of the relatively lower price-to-earnings multiples found in Singapore.” He added that Baring would help Hsu Fu Chi to realize its full value by assisting in HR and strategic planning.
According to the joint venture proposal, the private equity firm’s financial interest in the company is unchanged. It currently holds 13.3 million shares through Winmoore Holdings and a further 117.7 million through Star Candy, putting its cumulative stake at 16.49%. Based on a purchase price of S$4.35, it can expect to receive $464.2 million from Nestle.
Arisaig Asia owns 71.1 million shares, which translates into an 8.95% stake. The private equity firm is therefore on course to  exit with $251.9 million.

Procter & Gamble : Brands

Procter & Gamble has ranked fifth in the "Fortune's most admired companies of 2011". The New York headquartered FMCG giant has presence in almost all the major economies of the world. The company's brand portfolio ranges from soap to shaving creams to shampoo and many more household daily use products. Its brand portfolio has near about 40 brands out of which 23 are said to be having annual revenue of more than billion dollars worldwide.

Few of its billion dollar brands are-


Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.In the late ’60s Ariel was launched to the world*. It was a time when individuals believed they could make a huge difference in the world—a time of challenge and idealism, of vision transformed into action. For Ariel, it was about imagination, determination, and technological empowerment freeing women from their traditional domestic role.

With its groundbreaking atomium logo, Ariel looked and sounded completely different from any other product on the market. It heralded the birth of the biological washing phenomenon, which liberated women from the hard work of hand washing. Ariel wasn’t just a new washing powder—it was a completely new idea and a miraculous new way of washing.

Gillette has been at the heart of men’s grooming for more than 100 years. Across the world, everyday men prepare to be their best. Gillette understands that when men look good, they feel good and they perform well. This means that grooming plays an increasingly important role in a man’s day.
For many men, shaving is at the heart of the grooming process—the razor is the key that unlocks their day. But today’s men are looking beyond shaving to skin care, hair care and body grooming. They are spending more money and time on grooming and are increasingly seeking information and advice to ensure they have the best products available to help them look and feel their best.
With the number of men engaging in facial and body grooming on a daily, weekly or monthly basis, one thing is clear: Men have carved out their own niche in the beauty industry and they demand products and services tailored to their specific needs.


Tide For over 60 years, tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing.In times of disaster people turn to the most basic of human needs—and one of those is clean clothes. The Tide Loads of Hope program provides relief by means of a mobile laundromat. One truck and a fleet of vans house over 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. We wash, dry and fold the clothes for these families for free. Because, as we’ve learned, sometimes even the littlest things can make a big, big difference.



Duracell is the world’s leading manufacturer of high-performance alkaline batteries. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.

The Duracell name—originally coined as a shortened form of “durable cell”—is synonymous with innovation. The brand has made advances in single-use, renewable, and personal device-charging technologies, while marketing general-purpose flashlights and the advanced Daylite® LED flashlights.

Always/Whisper  the world’s leader in feminine protection, is dedicated to helping women embrace womanhood positively—from the very beginning of puberty through their adult lives.

The Always brand is behind some of the biggest innovations in feminine hygiene history, including the introduction of winged pads in 1985 and Ultra thin pads in 1990. Continuing its goal of improving women’s lives across the world, Always recently introduced Always Infinity, a pad made with a new-to-the-world material that enables women to have the magical combination of absorbency, amazing softness, and flexibility all in one pad.

Beyond period protection, Always touches women’s lives in other ways as well. A global puberty education program established by Always helps teach girls around the world about the important topics of puberty and development. The program reaches approximately 83% of fifth grade girls in the U.S.

Head & Shoulders Introduced in 2007, the proprietary zinc pyrithione (ZPT) formula in Head & Shoulders effectively targets the source of dandruff so men and women can feel confident that their hair looks great. With full lines of shampoos and conditioners, Head & Shoulders systems provide the dual benefits of achieving both a healthy scalp and great-looking hair. Offering ten shampoos and five corresponding conditioners, Head & Shoulders has a line to fit the needs of all men and women.

Head & Shoulders’ proprietary pyrithione zinc (ZPT) and hydra-mineral formula is an effective tool to control the growth and spread of M. globosa, helping to eliminate the fungus and ultimately promote a healthy scalp and great-looking hair.

Head & Shoulders is working hard to dispel the myth that dandruff is only visible flakes. The truth is that flakes, one sign of an unhealthy scalp, are a result of the body’s natural reaction to Malassezia globosa (M. globosa), the dandruff-causing fungus that lives on the scalp of 100 percent of the adult population.

Olay has a promise to women everywhere: “Love the skin you’re in.” It brings healthy, beautiful skin to more than 80 million women on five continents.
Women choose Olay over the competition because it offers strong performance at a good value. Eight out of 10 dermatologists surveyed at the World Congress of Dermatology said they would recommend Olay for the care of skin.
Olay was originally created by South African chemist Graham Wulff and his wife in the 1950s. They created the original Oil of Olay Beauty Fluid from a fusion of innovative science and a unique understanding of women, which remains the essence of Olay’s approach to developing a broad range of skin care products to this day.

Pampers is the world's top selling brand of baby diapers.For more than 40 years, Pampers has been helping to improve life for babies, toddlers, and the parents who care for them through a complete line of diapers, training pants, and wipes designed for every stage of baby’s development. As many of the researchers at Pampers are parents themselves, they take great care in developing products that benefit both mom and baby, and are committed to making a difference in babies’ lives.





Oral B Part of the Procter & Gamble Company since 2005, the Oral-B brand includes manual and power toothbrushes for children and adults, oral irrigators, oral care centers, and interdental products, such as dental floss. Oral-B manual and power toothbrushes are used by more dentists than any other brand in the U.S. and worldwide.

P&G is the only oral company with a complete product portfolio to keep smiles healthy and beautiful for life. With this vast array of products and support from dental professionals, Oral-B is armed to provide consumers with the confidence behind their smiles.












Wella Professionals has a strong heritage of outstanding leadership in the salon industry. For over 125 years, Wella Professionals has perfected the science and beauty of hair, working with scientists and colorists worldwide to drive innovation and inspiration for salon professionals. With extensive experience and a valued reputation worldwide, Wella Professionals redefines the standard in color and service. It does so with advancing technology that takes professional results to the next level with the passion and vision to deliver superior results that delight both stylists and their clients.

Wella’s union of artistic creativity and breakthrough product technology inspires international trends and ultimately fosters the stylist and client relationship to enhance the salon business. In the past year alone, Wella Professionals has relaunched both the permanent hair color line Koleston Perfect and Color Touch demi-permanent crème color. Koleston Perfect features the new Triluxiv technology with a gentler, conditioning formula, while the new Color Touch delivers more multi-dimensional color and luminosity through the highly advanced Light2Color Complex. Wella’s superior performance and expansive shade


Pantene focuses on providing customized hair care products. For more than 60 years, Pantene has offered consumers unsurpassed quality in state-of-the-art products that have exemplified serious hair care and a hands-on approach of achieving beautiful, healthy hair.

The Pantene name refers to panthenol, a compound developed in Switzerland in 1940. During experimental treatments to cure burns in WWII, panthenol was found to improve the health, elasticity, and moisturization of hair. Swiss drug company Hoffman-La Roche developed Pantene as a shampoo and launched in Europe in 1947.



Bounty offers varieties that match everyone’s needs for a paper towel. The strength and absorbency of original Bounty provides great value while allowing consumers to clean the mess with less*. Select-a-Size cleans the not-so-big messes with the same strength you love from original Bounty. For a cloth-like paper towel, Bounty Extra Soft is tough on messes, soft on faces. For light duty cleaning, Bounty Basic holds up for everyday clean ups. And for mealtime, Bounty Quilted Napkins wipe messy hands and faces with a soft touch.